Supermarket giant Tesco has predicted that the nation could be set for a baby boom following a surge in demand for pregnancy products.
Tesco said sales of folic acid and other nutrients which help babies develop during pregnancy have risen by 51%.
The retail chain has also seen a 9% decline in condom purchases during the last year.
The shop added that products are selling fastest in Peterborough, Cambridgeshire, where sales of the pregnancy aids have risen by 168%.
Tesco healthcare buyer Joy Wickham said: "We think that local hospitals in the Peterborough area, and indeed the rest of the UK, should take note of these latest statistics which suggest that baby wards could be full in the near future.
"It also looks as if there may be a link between the rising demand for pregnancy nutrients and a drop in demand for condoms suggesting that many couples are now trying for a baby.
"The demand for folic acid and other nutrients to help the development of an unborn child has come out of the blue and has hit an all time high in our local pharmacies.
"What makes the increased demand even more unusual is that we are in the middle of a recession right now and a potential baby boom is perhaps the last thing that one would expect when the purse strings tighten."