Aug 8 2011 By David Baker
NEARLY 500 people from in and around Wembley made history last week as they joined thousands of people across the UK to a break bizarre world record.
Customers at IKEA Wembley, in Drury Way, were among shoppers at 17 stores nationwide who tucked into crayfish, a Swedish traditional meal, setting a Guinness World Record with 4,967 people in total taking part, eating more than 2.5 tonnes of crayfish in one evening.
The simultaneous parties on Wednesday night (August 3), which attracted 475 people at the Wembley branch, were held up and down the county to coincide with a long standing tradition in Sweden in which households celebrate the first day of harvest of these crustaceans.
As a Swedish retailer, IKEA throw their own annual in-store parties each year to share some of the festivities with customers and went one step further this year by attempting to set a world record for the Largest Crayfish Party.
Beverly Aithwaite, IKEA food range and purchasing manager UK, said: “Crayfish parties are a great reason for people to come together and enjoy 'a taste of Sweden'.
"This year has been bigger than ever with thousands of customers across the country helping us to break the record for the biggest crayfish party.
"The night was a massive success with everyone getting into the Swedish spirit, adoring themselves with the crayfish decorated paper hats and bibs and tucking in to some great Swedish dishes.
"We love sharing this annual event with our customers, but if you missed it, don’t worry, we have loads of crayfish themed products in our Swedish food market so everyone can enjoy a crayfish party, any time of the year.”