Recession drives smart shoppers back to basics

Jan 14 2009

ADVERTORIAL

Did you know that you can tell the state of a country’s economy by the length of its skirts?

Hemlines drop as recessions bite, and rise again when times get better: in the booms of the 20s and 60s, we got flapper dresses and mini skirts, but when economies plunged in the 30s and 70s, skirt lengths followed. At last, a silver lining to all those gloomy business reports: we might be broke but at least our knees will be warm.

But whatever the effect on hemlines, one thing’s for sure: when times are tight, smart shoppers go back to basics, seeking out timeless styles that we’ll never get tired of wearing, quality fabrics that’ll stay looking good, wear after wear, and versatile pieces we can dress up or down.

That’s where Basically Black comes in: we’re a one-stop website for essential pieces like the classic black suit, the little black dress, even perfect black knitwear. Or as one fashion editor described our range, ‘the glue that holds the working woman’s wardrobe together’.

Our January sale is now on, and with up to 50% off, investment dressing has never been better value. Key items include:

* our Basically Black skirt suit, with its sleek pencil skirt and fitted jacket, at just £162.40 (was £325)

* classic Savoy coat, with belted waist, swingy skirt and a touch of cashmere, at £96 (was £120):

* beautifully cut black crepe trousers at £36 (was £45)

* slinky jersey wrap dress at £56 (was £80)

Check our website for lots more versatile, wearable pieces at great sale prices and the imminent arrival of our spring collection. You’ll love wearing them now, and you’ll still be wearing them – and loving them – when the credit crunch is just a distant memory.