Sep 23 2011 Fulham Chronicle
The Jam Tree, 541 Kings Road Chelsea
Adrian Seal reviews the The Jam Tree, 541 Kings Road Chelsea. SW6 2EB. Telephone 0203 397 3739. www.thejamtree.com/chelsea
'YOU must try the burgers at The Jam Tree they are delicious' my partner had told me on more than one occasion.
She had been won over by them during lunch time visits with work colleagues to this Chelsea establishment on the Kings Road, the newest in the Jam Tree family.
So, it was with high expectations that I decided to try the 'much acclaimed' burgers on a Wednesday night as the last of a disappointing summer was drawing to a premature close.
The Jam Tree proudly says that its food concept is designed to set it apart from the same old Modern European Gastropub trends and is a mixture of modern British food and favourites from previous colonies.
On the night I visited there were more people drinking than eating in the open plan bar come dining area which, has a relaxed appeal with its mixture of quirky mismatched furniture and accessories
There was a buzz around the stylish copper topped bar with smart lighting and fresh flowers lifting the ambiance of what has become a popular haunt in the area.
A big attraction at the Jam Tree is the stepped candlelit garden, which certainly provides a perfect setting to eat and drink out in, particularly on those hot lazy summer days or nights we occasionally enjoy – patio heaters also mean you are not totally reliant on the sun!
We decided to eat inside and from the wine list selected a reasonably priced Borsad Grarnacha Campude Rioja (£17). A nice touch was the jug of iced water with lemon we were served when we asked for some tap water
My partner was saving herself for the burger so I started with a curried Cornish crab samosa with cucumber raita (£7). I can't say I fell in love with it and I considered it a little pricey for three rather small samosa's but on the positive side the raita had a good spicy kick and the drizzle of coriander oil around the plate added to the overall taste.
There was never any debate over what we would order for mains after all it was the burgers we were here for.
The beef burger with tomato and onion relish and French fries (£10) duly arrived and they did not disappoint. Cooked to perfection,as ordered, they were lean, juicy and bursting with flavour. The relish added to the whole experience and yes, they were the best burgers in this part of town.
Well presented on a wooden board with the fries in a metal container and accompaniments of mayonnaise and ketchup in attractive individual glass jars they offer good value for money. You can add bacon or cheese at a cost of £1 each, if so desired.
The Jam Tree – its other branch is in Kensington – serves food from 12noon-3pm and 6-10pm. It may not be the place for a romantic night out but it has a varied menu and I left well satisfied with my burger and gave my partner a gold star for her recommendation.